In this project, a workshop was held that helped Kaptiva Sports to define the target they wanted to address and thus present the needs of their future consumers. In this way we gave them you an analysis of the content that ranked the information that their users had to receive. In parallel, from hippo we also worked on the generation of their new brand, more suited to the new target.
Our goal was to create a solid image with presence that stood out from its competition and, at the same time, achieve the visual coherence that Kaptiva Sports needed for its new launch.
What have we done?
Brand Design, UI-UX, Web Design